UBRFM has become more than just an online radio station since it during the height of the pandemic. The platform has become a medium for cultural exchange between music enthusiasts from around the globe with Afrocentricty as the solid foundation. UBRFM is a freeform online radio station that focuses on Alternative Music and the vinyl digging subculture from all parts of the globe. UBRFM was founded as a result of the appreciation of the Dj and music production culture and how that’s elevated our knowledge and taste in quality rare music. The platform boasts a wide variety of quality curators from, South Africa, UK, US, Brazil and Japan with an ever-expanding presence in other territories from around the globe.